Tag Archives: global retailing

Global Pet Care Retailing

Posted on July 1, 2012 by bermanevansretail

Recently, Euromonitor International published Pet Care 2013 and reported that: “Global pet care retail values continue to grow, with emerging markets driving sales as pet humanization continues to spread. More mature markets like the U.S. and Western Europe have seen milder … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning | Tagged , , | Leave a comment

CrossCap: An Integrated Retailing Blog

Posted on July 1, 2012 by bermanevansretail

According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | Leave a comment

A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Posted on June 26, 2012 by bermanevansretail

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment