Tag Archives: frustration

Why Consumers May Struggle with Online Shopping

Posted on November 8, 2012 by bermanevansretail

Tealeaf, an IBM company, has developed software that enables online retailers to see the points in the purchase process where shoppers struggle, get frustrated, and abandon a purchase before checking out. Here are the first steps in the purchase process. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , | Leave a comment