Tag Archives: franchising

Lessons for Franchisors About Social Media

Posted on June 24, 2012 by bermanevansretail

Franchise operators have learned a lot about the uses of social media. As Jason Daly notes in Entrepreneur: “Some new franchise systems are so heavily invested in social media that it’s a required part of the business. Cathy Deano and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , | Leave a comment

The 10 Most Popular Franchises for Military Veterans

Posted on June 24, 2012 by bermanevansretail

As Tracy Stapp reports in Entrepreneur: “According to the SBA, about a quarter of the country’s 23.5 million veterans are interested in starting or buying their own business. And franchises are eager to meet that demand through VetFran. VetFran, or … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Quotations from Ray Kroc, World Famous Franchiser of McDonald’s Fast Food Chain

Posted on June 17, 2012 by bermanevansretail

As Barabara Farfan notes: “When Ray Kroc franchised the first McDonald’s restaurant in Des Plaines, IL on April 15, 1955, it wasn’t just the opening of a restaurant, it was the birth of a fast food empire.” Click the icon below … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment