Tag Archives: eBay

Tough Sailing Ahead for Some Traditional Retailers

Posted on June 13, 2012 by bermanevansretail

The retailing landscape has changed so dramatically over the past few years that some well-entrenched retailers are looking out at a tough and complex future in which they must better adapt to prosper — or even survive. Recently, Brad Stone and David … Continue reading →

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Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment