Tag Archives: customer loyalty

Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading →

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Online Shopping: The Importance of Free Shipping

Posted on June 15, 2012 by bermanevansretail

Online retailers have a major trade-off when deciding whether to offer free shipping: the number of customers attracted because of free shipping versus the costs to the companies of shipping. Those that choose to provide free shipping also have another … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 3 Comments

InterContinental’s New Customer Reward Program

Posted on June 13, 2012 by bermanevansretail

Customer reward programs can be used to build loyalty with infrequent customers, not just frequent purchasers. According to Patricia O’Dell, writing in Promo: “For the average consumer who travels a couple of times a year, at best, earning enough points as … Continue reading →

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