Tag Archives: consumer goods

Discounts ARE Still Important to Many Shoppers

Posted on April 6, 2014 by bermanevansretail

Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment