Tag Archives: CEO

This Is Not a Surprise: Ron Johnson Out as J.C. Penney CEO

Posted on April 9, 2013 by bermanevansretail

J.C. Penney has had trouble for quite a while. So, it went way out on a limb; and in late 2011, it hired Ron Johnson, the person who had designed and overseen the highly popular Apple Store chain. But Johnson … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment