Tag Archives: cause marketing

Fast-Food Firms Doing Good

Posted on March 28, 2014 by bermanevansretail

Fast-food companies are frequently criticized for the unhealthy nature of their menus. But these firms are often involved in very good deeds, such as the sponsorship of Ronald McDonald House Charities. Ronald McDonald House Charities is an example of cause … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment