Tag Archives: big data

Retailing and Big Data

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”? According to Mike Gualtieri of Forrester: “Big data is the frontier of a firm’s ability to store, process, and access … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment