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Tag Archives: Bain & Company
How Should Retailers Compute Customer Lifetime Value?
Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged Bain & Company, business model, customer expectations, customer loyalty, Net Promoter, planning, price, tips
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Retailing: From A to Z 