Do Scents Make Sense? (And Cent$)

Posted on June 12, 2012 by bermanevansretail
Check out one local supermarket’s use of aromas to stimulate shoppers.
Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

The U.S. Versus Chinese Grocery Markets

Posted on June 12, 2012 by bermanevansretail
In this video clip, supermarket guru Phil Lempert, discusses the emergence of the Chinese grocery market. It will dwarf the U.S. grocery market.
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment

The 21st Century Customer

Posted on June 12, 2012 by bermanevansretail
The report linked below focuses on this theme: “Meeting the customer service expectations of today’s empowered, multi-channel customer requires the right mix of tools and techniques to deliver relevant, contextually personalized, and agile interactions.” 
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment