Consumers Still Want Deals

Posted on June 13, 2012 by bermanevansretail
Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon.
As Patricia O’Dell writes in Promo: “Whether or not the economy is improving is of much debate. Even so, over the last 12 months, shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35 percent over the last year, a new study has found. Some 70 percent of shoppers surveyed have grown more sensitive to price in the past 12 months, with price rising steadily as the primary driver of consumers’ purchasing decisions, from 60 percent in 2010 to 66 percent in 2012, according to this third annual study from Parago.
Click the image for the full Promo story.
 
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InterContinental’s New Customer Reward Program

Posted on June 13, 2012 by bermanevansretail
Customer reward programs can be used to build loyalty with infrequent customers, not just frequent purchasers.
According to Patricia O’Dell, writing in Promo: “For the average consumer who travels a couple of times a year, at best, earning enough points as a hotel loyal member to redeem for a free night’s stay, car rental, or another high-point reward can seem almost an impossible task. One hotel, IHG (InterContinental Hotels Group), has debuted a new redemption category that it hopes will encourage new members and light users to see value in its loyalty program and stay dedicated to the brand. The category—digital, instant rewards—is a shift toward value during a time of economic uncertainty that has greatly affected hotel loyalty programs.”
Click the Promo logo to learn more.

Promo

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Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail
The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

Get useful alerts and special offers sent directly to your phone.

Posted in Part 1: Overview/Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment