Retailing: From A to Z

As Elizabeth Holmes reports in the Wall Street Journal: “Clinique, the largest makeup and skin-care brand in the U.S., has given its department-store selling space a makeover, creating an environment where consumers can shop uninhibited, experimenting with new products without interference from a salesperson. ‘Carry a Clinique browsing basket and we’ll leave you alone. Promise,’ reads a sign above the stack of shopping baskets. Clinique’s trained salespeople wearing the familiar white lab coats are still on hand to answer questions or demonstrate in a full consultation, but the only time shoppers must interact with them is when they pay.”

Click the photo for the Wall Street Journal story. 

Graphic source: Wall Street Journal