Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Posted on June 22, 2015 by bermanevansretail
Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as a Target Brand Challenge semi-finalist. Attaining semi-finalist status is a notable achievement and your team should feel proud of your success in this year’s competition.”
The Collegiate Effie competition (North America) is a National/International student competition open to both undergraduate and graduate students. This year, the competition was about the Target Brand Challenge (Back to College). To enter the competition, students were required to create a ‘mini’ strategic marketing plan/communication along with a 4-minute creative reel.
Members of the “Perfect Spot” team were Mara Weiss; Daniella Scaglione; Christina Cappucci; and Lilli O’Connell.
Here is their creative reel. 🙂

 

 

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What You Learn in College That Prepares You for the Real World

Posted on June 21, 2015 by bermanevansretail
Yes, we business school professors are attuned to the comment that higher education is “too academic” and not “practical enough.” That is why we strongly support internships, on- and off-campus speakers, professional student clubs, alumni relations, career services, and a lot more. 🙂
What other lessons do we learn from higher education? Consider these observations from Lindsay Kolowich, writing for HubSpot:
“College taught us a whole slew of skills that’ve translated into the workplace, from how to address people in an E-mail to how to hack a meal together out of snack food. I chatted with my teammates and compiled their stories.”
“Google EVERYTHING.” “The ability to search the Internet on a moment’s notice has been a total game changer for students and professionals alike.” 
“Don’t bring your laptop into important meetings.“
“Being scrappy can actually work.” “I always think back to these moments when I don’t have a ton of resources at my fingertips and need to just make it work and get by.” 
“Schedule time with people you can learn from.” “You can get coffee with managers, those on your team, and even those not on your team to find opportunities for collaboration, learn how they got to where they are now, and discover cool projects people are working on.” 
“Learn to identify what really matters.” “Being able to pick up on non-verbal cues can be very helpful in saving you time and guiding your work to address the most important needs of its stakeholders.” 
“Find your working style.” “It goes without saying that college is a great time to find out what makes you more productive — and it’ll serve you well as you consider which work environments fit best with your own style.”
“Don’t spread yourself too thin.” “It’s a mentality that’s proven itself quite useful in my professional life as I learn how to balance work, relationships, health, and hobbies.”
“Introduce yourself to everyone when you’re new.” “While we all wish being a freshman was the only time we’d have to be the ‘new kid,’ it happens every time you move to a new city, join a new organization, switch companies, switch teams at the same company, and so on. The key to minimizing that ‘new kid’ status? Don’t be afraid to put yourself out there.”
 
 
Click the image to read more.

 

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Resume Tips: An Infographic

Posted on June 19, 2015 by bermanevansretail
Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume stand out from our job applicant competitors.
As Mark Wallace writes for Akken Cloud:
“Finding the right candidates has always been and will continue to be a top challenge for recruiters and their clients. And, with the job market as strong as it is now, often times, active and passive candidates for employment are relying on the available new media channels and not spending as much time as they should on dusting off an old resume or perhaps creating a new one.”
“Let’s face it, the traditional resume or CV, will likely go away in the not too distant future. However today, how a candidate formats his or her resume is often the primary reason why a technology platform, a recruiter, or talent acquisition team will select and follow up with a potential candidate. The below Resume Do’s and Don’ts infographic includes some great tips to help your employees, customers, and your team to be successful.”

 

Click the image to enlarge it.

Via AkkenCloud

 

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