Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

More Social Media Marketing Tips

Posted on March 21, 2018 by bermanevansretail

Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

Changing Customer Experience Expectations

Posted on March 15, 2018 by bermanevansretail

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

2018 Free TrendWatching Resources

Posted on March 1, 2018 by bermanevansretail

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources.   Background: Useful … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment