Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How Review Sites Operate: The Case of TripAdvisor

Posted on May 9, 2017 by bermanevansretail

People often look at online customer reviews when deciding on their travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Another Record Mother’s Day Expected for Retailers

Posted on May 3, 2017 by bermanevansretail

Finally, there is some good news for retailers. Mother’s Day 2017 is expected to generate about 10 percent more in retail revenues than in 2016. As reported by Ana Serafin Smith for the National Retail Federation: “Consumers say they will spend … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Five Fashion Retailers That Have Nailed It

Posted on April 27, 2017 by bermanevansretail

Although many fashion retailers are suffering, there are some bright spots among fashion retailers. Fast Company has identified five of them: “The following five companies illustrate the power of building a brand atop an authoritative editorial voice, whether it’s in … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment