Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Shopper Online-Offline Psychology

Posted on June 4, 2018 by bermanevansretail

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Laughter Is G-R-E-A-T

Posted on May 30, 2018 by bermanevansretail

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂 From GIPHY In this … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments

Memorial Day 2018

Posted on May 28, 2018 by bermanevansretail

As is the case every year, Memorial Day 2018 promises to be a special day. First, Monday May 28 involves solemn reflection about the millions of U.S. veterans who have been lost in combat over the years. Second, Memorial Day … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment