Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Retailers’ Urban Idea: Think Smaller

Posted on July 30, 2012 by bermanevansretail

When many big-box retailers — and even chains with medium-sized stores — move into urban locations, they need to think differently. The smaller space has to be used creatively. According to Stephanie Clifford: “As young Americans move to cities, retailers that grew up … Continue reading →

Posted in Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 1 Comment

Making Shopping Malls More Experiential

Posted on July 18, 2012 by bermanevansretail

Shopping center developers have been experimenting with a lot of new tactics to attract more customers — and to get them to stay longer. As Stephanie Clifford writes in the New York Times: “Glimcher Realty Trust, which owns and manages … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

It’s Not Just an Airport Anymore: How About Yoga?

Posted on July 18, 2012 by bermanevansretail

Check out this video clip from the Wall Street Journal: “Frazzled Travelers Get Yoga Rooms, Walking Paths, and Health Food, While Airports Get More Revenue.”

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , | Leave a comment