Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Are YOU Starting a New Business? Try Main Street.

Posted on January 22, 2018 by bermanevansretail

Are YOU Starting a New Business? Try Main Street. Catchy title for today’s post, right? 🙂 We know this may sound counter-intuitive. But read on. Main Street is not dying, despite some dire predictions. And there are ample opportunities for … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

Influencer Marketing Keeps Evolving

Posted on January 9, 2018 by bermanevansretail

At the beginning of 2018, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are two of our posts on this … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

2017 American Personal Consumption Spending

Posted on January 8, 2018 by bermanevansretail

Due to a strong economy, 2017 saw an uptick in consumer spending. So how good a shopping year was it? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment