Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

What’s Wrong with the U.S. Supermarket Business?

Posted on July 14, 2012 by bermanevansretail

The supermarket industry continues to face tough competition. As reported in the Wall Street Journal: “Squeezed by Wal-Mart, high operating costs, and thin margins, traditional supermarket chains are struggling to compete for consumers dollars. The latest casualty: Supervalu shares plunged … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Retail Industry Information: Overview of Facts, Research, Data, & Trivia

Posted on July 12, 2012 by bermanevansretail

Interested in learning more about topics such as these: What is the retail industry? Types of retail businesses? U.S. versus global data? Career opportunities? Then click the icon to learn more.   Retail Industry  

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment