Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by bermanevansretail

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Best and Worst Workplaces for Women Executives

Posted on October 6, 2017 by bermanevansretail

Earlier this week, we reported on research by Great Place to Work. Its 100 best firms for women were cited. Today’s post cites other research. It is broader in scope. And it is global. Best and Worst Workplaces for Women … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Engineering a Great Retail Customer Experience

Posted on September 28, 2017 by bermanevansretail

In 2017, we have presented several posts on the retail experience. The topic is that important! Here are some of these posts: Omnichannel and Great Customer Experiences How Good Is the Customer Experience YOU Offer? Informative Infographic on the Customer Shopping Experience 2017 … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment