Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Why Online Merchants Need to Measure Lifetime Value

Posted on May 1, 2012 by bermanevansretail

As Daryl Logullo reports: “The E-commerce world is blistering with metrics such as average order value, conversion rate, customer acquisition growth rate, return on advertising spending, etc. Gathering this data from your analytics packages will quickly make you feel like … Continue reading →

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A Laugh Out Loud Groupon

Posted on April 26, 2012 by bermanevansretail

Groupon, the deal of the day site, offers a lot of good values. Sometimes, it provides a good chuckle. Although the deal for the inflatable whale shown below is no longer available, you can click on the photo to see … Continue reading →

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E-mail + Twitter + Facebook: 22 Tips to Cross-Channel Success

Posted on April 25, 2012 by bermanevansretail

Click the image to read about 22 multi-channel tips.

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