Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

CVS on Corporate Social Responsibility

Posted on June 23, 2012 by bermanevansretail

CEO Larry J. Merlo talks about CVS Caremark’s commitment to helping people on their path to better health.

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Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading →

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Quotations from Ray Kroc, World Famous Franchiser of McDonald’s Fast Food Chain

Posted on June 17, 2012 by bermanevansretail

As Barabara Farfan notes: “When Ray Kroc franchised the first McDonald’s restaurant in Des Plaines, IL on April 15, 1955, it wasn’t just the opening of a restaurant, it was the birth of a fast food empire.” Click the icon below … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment