Author Archives: bermanevansretail

2018 Marketing Budget Strategies

Posted on January 30, 2018 by bermanevansretail

Today, we present the second in our three-part series on the marketing budget. This topic merits the detailed coverage. Yesterday, we began with 2018 Marketing Budget Trends. Now, we cover 2018 Marketing Budget Strategies. And we conclude tomorrow with our … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

2018 Marketing Budget Trends

Posted on January 29, 2018 by bermanevansretail

With this post, we begin a three-part primer on the marketing budget. This topic merits such detailed coverage. Today, we look at 2018 Marketing Budget Trends. Then, we cover our 2018 Marketing Budget Strategies. And we conclude with our 2018 … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 3 Comments

What Consumers Want in Returning Items

Posted on January 25, 2018 by bermanevansretail

Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Reverse Logistics: How to Improve the Retail Returns Process. UPS to Aid Retailers in Return Process. How Shoppers Use the Return Option for Online Purchases. L.L. Bean’s Dominant … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | 1 Comment