Monthly Archives: December 2017

Personalized Retailing’s Future Looks Engaging: Tips

Posted on December 5, 2017 by bermanevansretail

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips. Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged customer expectations, experiential retailing, McKinsey, personalization, tips | Leave a comment

Retailers Can Animate Logos to Their Advantage

Posted on December 4, 2017 by bermanevansretail

We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, … Continue reading →

Posted in Global Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged animated logo, best logo, competition, customer expectations, infographic, Just Creative | Leave a comment

Monthly Archives: December 2017

Personalized Retailing’s Future Looks Engaging: Tips

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