Monthly Archives: March 2014

Monetizing Customer Analytics

As more retailers utilize “big data,” they must address the issue of how such analytics can be monetized. Here’s an interesting infographic from Capillary Technologies.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | 2 Comments