Retail Marketing: A Look at Media Trends

Posted on October 5, 2013 by bermanevansretail
In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as:
  • Media spending by individual retailers
  • Media spending by retail category
  • Why retailers and shoppers like Google’s product listing ads
  • When retailers advertise 
  • The continuing importance of E-mail
Click the image to access the full report.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , . Bookmark the permalink.

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