Dynamic Pricing in Online Retailing

As we know, many retailers frequently change their prices online — a practice known as dynamic pricing. And this tactic is becoming even more popular.
According to research by Dynamite Data, a large number of retailers stepped up their use of dynamic pricing in 2012 as compared to 2011.
Click the chart to read more from eMarketer.

 

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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