Local Online Marketing: A Smart Way to Target Customers

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. And a hardware store in Topeka still wants to be paid in dollars, not yen or rubles. In fact, even if you have no storefront you’d better make sure you comply with the regulations of all 50 states. Yes, location still matters.”
Click the icon to access the full report.

This entry was posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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