Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices.

As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get  deals while in the store. According to a July study by media and marketing  services company Valassis, due to rising food and gas prices, 74% of U.S. consumers planned to use more  coupons this year.”

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