We know that showrooming is a problem for many retailers. But it’s pretty good news when shoppers look for information AND purchase at retailers’ Web sites.

In an article today, eMarketer sums up a very interesting research finding from Compete: “Internet users in the U.S. are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the Internet to research many of their offline purchases — even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer Web sites are the leading research source for purchase decisions across nearly all product categories.” Be sure you re-read that last sentence!!

Click on the chart to learn more.