Monthly Archives: June 2012

Consumers Still Want Deals

Posted on June 13, 2012 by bermanevansretail

Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon. As Patricia O’Dell writes in Promo: “Whether or not the economy is improving … Continue reading →

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InterContinental’s New Customer Reward Program

Posted on June 13, 2012 by bermanevansretail

Customer reward programs can be used to build loyalty with infrequent customers, not just frequent purchasers. According to Patricia O’Dell, writing in Promo: “For the average consumer who travels a couple of times a year, at best, earning enough points as … Continue reading →

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Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail

The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

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