In a recent interview with Chain Store Age, Steve Nix (GameStop’s general manager of distribution) addressed several aspects of multi-channel retailing:

• “Tell us about the industry’s evolution to multi-channel PC digital distribution.

• What has GameStop done to position itself in this growing market?

• But why would a consumer go into a store to download a video game?

• How do store operations and associates acclimate to the digital distribution model?

• Do social media and mobile marketing fit into the digital distribution strategy?

• Do you have the same selection of digital downloads in-store and online?

• All manner of content has gone digital. What is the key to GameStop’s success in embracing the digital model without sacrificing its store presence?

• Is the international market for digital downloads comparable to that of the U.S.?”

For Steve’s responses, click his picture below.