Tag Archives: viral

Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

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How to Create a Hugely Successful Global Internet Marketing Campaign?

Posted on March 3, 2012 by bermanevansretail

“Evian’s video of Roller Skating Babies was not only watched millions of times on YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

What Does It Take to Go Viral?

Posted on February 28, 2012 by bermanevansretail

Click the image for the YouTube video and learn more about online word of mouth. http://www.youtube.com/watch?feature=player_profilepage&v=dX0DtlPzUYQ

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