Tag Archives: social media

Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail

Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries. Jane L. Levere reports in the  New York Times that “campaigns … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

E-Tailer Customization: Convenient or Creepy?

Posted on June 24, 2012 by bermanevansretail

Is online cutomization — with the privacy issues that accompany it –going too far in  order to target offerings for specific consumers? Urban Outfitters provides a good case study of good intentions and overrreaching. As Natasha Singer writes in the … Continue reading →

Posted in Online Retailing, Privacy and Identity Theft Issues | Tagged , , , , , | Leave a comment

A New Framework for Social Media Analytics

Posted on June 17, 2012 by bermanevansretail

Awareness, Inc. has produced a report titled Actionable Social Analytics: From Social Media Metrics to Business Insights (available with a free registration at http://info.awarenessnetworks.com/SocialAnalytics_Registration.html). Click the infographic for a larger view.

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , | Leave a comment