Tag Archives: promotion

Using Customers to Help Sell Travel

Posted on June 24, 2012 by bermanevansretail

Social media and customer/friend endorsements are becoming much more important in the travel industry as a way to stimulate business. The endorsements often come in the form of travel diaries. Jane L. Levere reports in the  New York Times that “campaigns … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

E-Tailer Customization: Convenient or Creepy?

Posted on June 24, 2012 by bermanevansretail

Is online cutomization — with the privacy issues that accompany it –going too far in  order to target offerings for specific consumers? Urban Outfitters provides a good case study of good intentions and overrreaching. As Natasha Singer writes in the … Continue reading →

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Where to Find Coupons

Posted on June 24, 2012 by bermanevansretail

In this video, Teri Gault, CEO of http://www.TheGroceryGame.com  shows how to find coupons from lots of sources, and where to find the most coupons for the best savings. TheGroceryGame.com is a Web site designed to save not only money, but … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment