Tag Archives: planning

Quotations from Ray Kroc, World Famous Franchiser of McDonald’s Fast Food Chain

Posted on June 17, 2012 by bermanevansretail

As Barabara Farfan notes: “When Ray Kroc franchised the first McDonald’s restaurant in Des Plaines, IL on April 15, 1955, it wasn’t just the opening of a restaurant, it was the birth of a fast food empire.” Click the icon below … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Location Planning: A Scientific Approach

Posted on June 16, 2012 by bermanevansretail

London-based Javelin Group is a full-service store location consultant with an objective, systematic approach. Visit the firm’s Web site or click on its brochure to learn more. (Select open when requested for this PDF file.)

Posted in Global Retailing, Part 4: Store Location Planning | Tagged , , , , | Leave a comment

The Interaction of Location Planning and Merchandising

Posted on June 16, 2012 by bermanevansretail

Store location planning and merchandise planning are closely intertwined. Click the image below to learn more.

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment