Tag Archives: opportunity

Is Burger King Ready for a Comeback?

Posted on June 12, 2012 by bermanevansretail

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

Choosing Your Career

Posted on May 19, 2012 by bermanevansretail

“Where do you start when it comes to choosing your career? In all likelihood this is a not a decision that you will make just once. Research indicates that 48 percent of today’s new university graduates expect to have three or more … Continue reading →

Posted in Career Video Clips, Careers in Retailing | Tagged , , , | Leave a comment

Keeping Pace with the Super Consumer

Posted on May 17, 2012 by bermanevansretail

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment