Tag Archives: multitouch strategty

Walgreens Powers Multi-Touch Strategy

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more … Continue reading

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment