Tag Archives: McDonald’s

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment