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Tag Archives: LeBron James
McDonald’s Celebrity Endorser Lebrons Burger King’s
For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Burger King, Chris Webber, entertainment marketing, LeBron James, McDonald's, merchandising, promotion, sports marketing, video
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