Tag Archives: GameStop

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

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