Tag Archives: customer loyalty

Keeping Pace with the Super Consumer

Posted on May 17, 2012 by bermanevansretail

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading →

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Why Online Merchants Need to Measure Lifetime Value

Posted on May 1, 2012 by bermanevansretail

As Daryl Logullo reports: “The E-commerce world is blistering with metrics such as average order value, conversion rate, customer acquisition growth rate, return on advertising spending, etc. Gathering this data from your analytics packages will quickly make you feel like … Continue reading →

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Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

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