Tag Archives: customer loyalty

Retailers Are Becoming More Experiential

Posted on July 27, 2012 by bermanevansretail

As reported in Stores: “‘In the next few years, we’ll see the evolution of value vs. experience,’ says Florian Vollmer, principal and senior vice-president, design for strategy and design consultancy Info Retail. He uses Starbucks as an example. When it debuted, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment

Infographic: Success Gleaned from Satisfying Shoppers

Posted on July 26, 2012 by bermanevansretail

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

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