Tag Archives: coupon

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Where to Find Coupons

Posted on June 24, 2012 by bermanevansretail

In this video, Teri Gault, CEO of http://www.TheGroceryGame.com  shows how to find coupons from lots of sources, and where to find the most coupons for the best savings. TheGroceryGame.com is a Web site designed to save not only money, but … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment