Tag Archives: back to college

Deloitte’s Back-to-College 2014 Forecast

Yesterday, we posted about Deloitte’s 2014 back-to-school shopping forecast. Today’s post features Deloitte’s 2014 back-to-college shopping forecast. For this forecast, the company questioned more than 450 parents of college students to “determine the top honors and consumer shopping trends likely to impact … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment