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Tag Archives: Austarila
Store Loyalty Down — Even in Australia
We know that many consumers are less store loyal and more fickle than ever before — due to both greater retail competition and higher expectations. So, what do hard data show us? Here’s a Nielsen example from Australia: “Shoppers are prepared … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Austarila, competition, customer expectations, customer loyalty, discount, Nielsen, trends
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