Localizing Promotions

Posted on July 11, 2012 by bermanevansretail
Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local search results in October 2010.  In turn, advertisers have increased their local marketing investment.  Borrell Associates forecasts local advertising will grow to reach $19.9 billion in 2012.”
Click the icon for the full story.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail
E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize to an unhappy customer, and to motivate action among inactive or low-involvement members. A major bonus, of course, is that the cards are much less expensive than their plastic cousins and offer a wide variety of ways they can be delivered, including mobile, which can send messages exploding virally.”
Click the icon to learn more.

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Retail Redefined – Investing for Success Through 2015

Posted on July 11, 2012 by bermanevansretail
Click the image to access this Retail TouchPoints report sponsored by Junction Solutions: “The report will help retailers plan and prioritize around emerging trends from now through 2015.”
Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , | Leave a comment