Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

The U.S. Versus Chinese Grocery Markets

Posted on June 12, 2012 by bermanevansretail

In this video clip, supermarket guru Phil Lempert, discusses the emergence of the Chinese grocery market. It will dwarf the U.S. grocery market.

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment

The Adidas Virtual Retail Wall

Posted on June 10, 2012 by bermanevansretail

Adidas, the athletic footwear and apparel firm, recently introduced a “virtual retail wall” to help shoppers better visualize Adidas shoes. Take a look at this short video with Chris Aubrey, Vice-President, Global Retail Marketing for Adidas Germany.

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Fresh & Easy: Appreciating Part-Time Employees

Posted on May 28, 2012 by bermanevansretail

Fresh & Easy customer assistants do a lot, from cash management to product layout and customer service: “We’re different from other retailers because we care about our employees as well as our customers and community!” See how through this video.

Posted in Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , | Leave a comment