Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

The “Community”

Posted on June 10, 2012 by bermanevansretail

Chain Store Age has launched a new Web site specifically for retail real-estate executives and shopping center developers which it calls the “Community.” This micro site includes a project of the week, a mall marketing spotlight, and articles from industry experts. Click the image … Continue reading →

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What Is the World’s Largest Retail Store?

Posted on May 17, 2012 by bermanevansretail

At least for now, the answer is NOT Macy’s Herald Square. And it is not in the United States. Click the image to find out the answer.    Public Domain Photo

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Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment